Author: Matt Albrecht
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Why is Content So Important to Your Website?
When you think about your website, you probably think about how it looks. Are the graphics aesthetically pleasing? Are the pages laid out in a way that makes sense? Is my URL/domain easy to read and will people remember it? These, of course, are all important questions to ask. But, something else you should put…
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What is Search Engine Optimization and Why Do You Need It?
What is Search Engine Optimization (SEO)? Search engine optimization (SEO) is the practice of promoting a website to gain interest and increase the number of visitors you receive from search engines, like Google. Good SEO on your website can range from choosing the content you create, carefully selecting the keywords you’ll want to win, to…
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On NOT Buying the Newest Gadgets and iPhone Speculation
Bleeding edge user. Technology enthusiast. Early adopter. Fool with money. I guess I’ve considered myself all of these things at some point. Since the iPhone 3G came out in 2008, for example, I’ve upgraded just about every year. I watch with bated breath the WWDC (Apple’s annual developer conference where they usually announce the new…
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CryptoLocker – a Seriously Dangerous New Virus
There is a new virus in the wild, worse than any other virus I’ve ever seen. It’s called CryptoLocker. Once it gets into your system, it encrypts your files (all your personal stuff) so you can never read that data again, unless you pay their ransom ($300-400 USD). It is a legitimate thing. A terrible,…
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Case Study: Upgraded Website Improves Online Presence
Late last year, Parachute Technology had the privilege of updating and creating the website for the Washington State Senior Citizens’ Lobby. Their old website was designed by Parachute Technology several years ago, without a built in Content Management System (CMS). With the need to bring their website current and to enhance their online presence, Parachute Technology rebuilt…
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Editable Websites: Benefits of Content Management Systems (CMS)
A lot of business owners are looking for ways to take control of their online presence, and Editable Websites are the easiest way to do so. Everyone has heard of WordPress, Drupal, Joomla, and others that can give your website a Content Management System (CMS). But what does that mean? What benefits do you get…
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Picking The Right Color Palette
Color is an important aspect to any design project. Without color the design would look dull or boring, and wouldn’t relay the message you wanted the design to make. A great color palette can have a huge impact on a business or organization, for marketing and for branding to make that connection to your customers.…
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Problems setting up multiple WAN IPs on DD-WRT on Comcast?
Comcast’s SMC Router to Multi IP Buffalo Router Until IPv6 is fully implemented and supported, we’re still required to set up and use IPv4 addresses for our servers. If you have multiple services running on your server through virtualization, you’ll want your employees to access each service easily and from anywhere (if you’re anything like…
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Importance of Branding
The American Marketing Association (AMA) defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.” A company’s brand is their identity; it is what allows your…
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Why you need a Solid State Drive (SSD) right now
Solid State drives are a hot topic right now, and rightfully so. Your hard drive is the part of your computer that stores your programs and data. Traditionally, a hard disk drive (HDD) is measured in Gigabytes and has a number of metal platters that spin at 5400-7200 RPMs. Server hard drives spin up to…
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What does Windows 2012 mean to a small business?
Windows Server 2012 is out, and boy, is Microsoft talking big things about it. The term “Private Cloud” is certainly bandied about in a lot of marketing. For small, single-server businesses, Private Cloud isn’t something you’re likely to use. There are some new features that are great for small, single-server businesses, though. I’m not affiliated…
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What Makes a Good Logo?
Does your company have a logo that really depicts what it is that you represent or what field of work you are in? Maybe it does, but it’s outdated and being lost in the sea of your competitors? What makes a good logo? Logos, or some form thereof, have been around since the 6th century BC…