A lot of business owners are looking for ways to take control of their online presence, and Editable Websites are the easiest way to do so. Everyone has heard of WordPress, Drupal, Joomla, and others that can give your website a Content Management System (CMS). But what does that mean? What benefits do you get from using one of these systems for your website? If you are a business owner or an organization leader, how do you make the decision about your website needs when there is so much information out there? It can be a little overwhelming at times, so I will try to break it down for you.
Common Types of Websites
A static website is the simplest type of website you can have. These types of sites are usually manually written in HTML or CSS code, with no scripting. With a static site the only interactivity that you can employ are hyperlinks. Needless to say, they leave much to be desired.
Similar to static websites, a dynamic website is built using HTML and CSS coding. Unlike static sites though, dynamic websites also include scripting. Scripting allows you to have an interactive website that people can use, and not just read.
A CMS website is built with software that takes care of all your content management for you. It gives you an easier user interface that allows for easy updating and content changes. With a CMS website all the coding is done for you, so all you have to do is customize the site how you want it using the interface. Common CMS software would be WordPress, Drupal, or Joomla.
WordPress is the most popular CMS, it currently powers nearly 20% of ALL websites on the internet. Some of the biggest brands now publish on WordPress, including NBC Sports, CNN, CBS Radio, UPS, and more! So how do you make the decision to build your website with a content management system? Below are some of the top benefits to using WordPress (what I recommend everyone use) to help you make the right decision.
1. Ease of Use
WordPress is incredibly easy to use and has a very intuitive interface. Tasks that used to be troublesome or difficult to get done in the past, can be done quick and by anyone (even if you aren’t “tech” savvy). Easily update content, images/graphics, blogs, products, and more. And even more, you can update your website from any computer or mobile device, making changes on the fly has never been so easy and convenient!
2. Search Engines love WordPress websites.
Let me say that again, Search Engines LOVE WordPress Websites! If you want your customers to find you online, you will need some basic Search Engine Optimization (SEO) to enhance your website. WordPress makes the code behind your website clean and simple and easy to read and index by search engines. In addition, you can easily update meta titles and descriptions, input focus keywords, and create tags to further enhance your website for SEO.
3. You have control
Having to wait for a third party company to update your website content, is a thing of the past. With WordPress sites, you have control of nearly everything, and can make updates on your time and not on someone else’s.
4. Nearly infinite functionality
WordPress websites have the added benefit of installing plugins and widgets that can further enhance your website design, use, and functionality. Popular plugins would include event calendars, Facebook and Twitter feeds, image/video galleries, and more!
5. Your website can grow with your business
If you are just starting out, a WordPress site is the best option for your website needs. With its superior functionality and content management, your website can grow as your business grows. You can add pages, update content, update colors and layout, replace images and graphics, and more with ease. This prevents costly upgrade and design fees for rebuilding your site down the road when you need a bigger site.