Galleries

  • Importance of Branding

    The American Marketing Association (AMA) defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.”  A company’s brand is their identity; it is what allows your…

  • Why you need a Solid State Drive (SSD) right now

    Solid State drives are a hot topic right now, and rightfully so.  Your hard drive is the part of your computer that stores your programs and data.  Traditionally, a hard disk drive (HDD) is measured in Gigabytes and has a number of metal platters that spin at 5400-7200 RPMs.  Server hard drives spin up to…

  • What does Windows 2012 mean to a small business?

    Windows Server 2012 is out, and boy, is Microsoft talking big things about it.  The term “Private Cloud” is certainly bandied about in a lot of marketing.  For small, single-server businesses, Private Cloud isn’t something you’re likely to use.  There are some new features that are great for small, single-server businesses, though. I’m not affiliated…

  • What Makes a Good Logo?

    Does your company have a logo that really depicts what it is that you represent or what field of work you are in?  Maybe it does, but it’s outdated and being lost in the sea of your competitors? What makes a good logo? Logos, or some form thereof, have been around since the 6th century BC…